NEW CRAYOLA PLAY SAND MAKES SUMMER MORE COLORFUL
Budget Friendly Addition to Backyard Playtime Offers Endless Possibilities
Everything’s always better with a little color… and who better to add a splash of color to kids’ lives than the modern day masters of the color spectrum, Crayola! This season, they’re here to stimulate kids’ imaginations and brighten up their sandboxes with their new colored Play Sand! Let the long, sunny outdoor days begin!
Crayola’s new soft and ultra-high quality Play Sand transforms an ordinary sandbox into a colorful bed of creativity, in fun and playful hues. And thanks to 20-pound “mom-friendly” bags featuring an easy-to-carry handle, getting the colored play sand to the sandbox is a snap. The sand is great for summer time art projects to add a blast of color but don’t worry the vibrant colors won’t leave any stains on the hands.
Early childhood development experts agree that sand play is one of the most important and beneficial activities for children to engage in to develop a wide variety of motor, spatial and social skills. “Sand play is open-ended and allows children the freedom to build and strengthen development of their small and large muscle motor skills, eye-hand coordination, mathematical, vocabulary and socialization skills,” said Cheri Sterman, director of child development, Crayola. “Now, the benefits of sand play are taken to a new dimension with the addition of color. It’s creative learning driven solely by imagination and no batteries nor game pod’s needed.”
So this summer, open the doors to your child’s imagination and make playtime more colorful with Crayola Play Sand. Available in pink, purple, blue and green for $6.47 at select WalMart stores nationwide.