Diaper rash is hard on babies, and treating it has been hard on moms and dads with ointments that are messy, greasy, and stain clothing. Lansinoh Laboratories, Inc., one of the world’s most popular brands among breastfeeding mothers, has introduced Lansinoh® Diaper Rash Ointment. This exclusive new formulation, which includes Lansinoh’s world-renowned HPA® Lanolin, treats diaper rash gently and effectively, yet goes on white, rubs in clear, and washes right off parents’ hands. To celebrate launch of its new product, Lansinoh is offering a coupon for $2.00 off at www.diapers.com using the code LANSINOH2.
Lansinoh Diaper Rash Ointment contains a blend of three special ingredients that work together to soothe, treat, and prevent diaper rash. These include Lansinoh HPA Lanolin, an ultra pure, medical-grade lanolin that forms a protective barrier to help seal out irritating wetness and promote natural healing on baby’s bottom. This is the same single ingredient in Lansinoh HPA Lanolin nipple treatment, the most popular cream used by nursing mothers to soothe, heal, and protect sore, cracked nipples. It’s the only topical nipple treatment endorsed in the United States by La Leche League International, an organization of mothers dedicated to providing breastfeeding information and support to pregnant and breastfeeding women.
The second active ingredient in Lansinoh Diaper Rash Ointment is microfine zinc oxide, which greatly differs from the zinc oxide found in traditional diaper rash ointments that can be thick and pasty. Lansinoh microfine zinc oxide goes on baby’s bottom white to see where it’s applied, but rubs in clear and doesn’t leave a mess on hands or damage clothing. It also makes the ointment light when applied to the skin, and provides strong, lasting protection. Lastly, Lansinoh Diaper Rash Ointment contains dimethicone, an emollient that allows for superior spreadability, while softening and soothing baby’s delicate skin. Lansinoh Diaper Rash Ointment is also fragrance free and hypoallergenic.
“Lansinoh has a 20-year heritage of creating premium products by mothers, for mothers,” says Jennifer Moyer, Vice President of Marketing at Lansinoh Laboratories, Inc. “We could have introduced a diaper rash ointment that was like the others on the market, but we chose to take the time to develop an ointment that would uphold the same standards of effectiveness, safety, and convenience that are embodied in all of our products, including our nipple treatment, breast pumps, nursing pads, wipes, and other products. Our diaper rash ointment is a true breakthrough for moms and dads, who have told us they want a gentle, effective product that would treat sore bottoms without all the mess. Blending our HPA Lanolin, microfine zinc oxide, and dimethicone has proven to be the answer for a new generation of diaper rash ointment for today’s parents.”
Lansinoh Diaper Rash Ointment is also available at retailers including Walgreens and Babies R Us, and online at www.Walgreens.com, www.BabiesRUs.com, and www.Diapers.com. For more information about Lansinoh and its product line, visit www.Lansinoh.com or call 1-800-292-4794. To redeem the coupon for $2.00 off at www.diapers.com, use the code LANSINOH2.
ABOUT LANSINOH LABORATORIES, INC.
Founded in 1984 by a breastfeeding mother, Lansinoh Laboratories, Inc., Alexandria, Va., is a global leader of premium products by and for breastfeeding mothers. The company’s expanding product line is available in over 25,000 retail stores nationwide. The company is committed to developing new products that support mothers, babies, and personal health through internal product development and selective acquisitions.